1) Because dogs like compliments too. Having the latest fashionable gear will make people take notice! What dog doesn't like extra attention?
2) Because you prefer buying quality. Rather than buying a cheaply made piece of junk at the local mega-retailer, you're the kind of person who will spend a few dollars more to get a product you're truly happy with.
3) Because we offer free shipping on all orders over $100. Who doesn't like free shipping?